One of Izmir’s most established colleges, Aegean College preferred Google Ads and Social Media ads to collect more leads during the 2019 registration period.
What we done
- We determined the target audience profiles of the brand and determined the most appropriate channels for the message we want to give.
- Brand’s website is not very suitable for collecting forms, we have included the best practices to create a landing page and increase the conversion rate on this page.
- In addition to detailed keyword analysis, we conducted tests to build new target audiences on Google GDN and Social Media channels.
As a result of all these studies, we have reached the highest number of leads throughout the history of Aegean College. This result is 3 times more than the previous year. Moreover, we equaled last year’s figure only in the first 3 days.
Aegean College Team
- Tayfun Delice – Corporate Communications Manager
- Elif Başkök – Corporate Communications Specialist
- Mustafa Özkan – Digital Marketing Manager
- İbrahim Akşen – Google Ads Acc. Manager
- Cihan Bağdatlı – Google Ads Acc. Manager