{"id":597,"date":"2019-06-17T16:17:00","date_gmt":"2019-06-17T13:17:00","guid":{"rendered":"https:\/\/peakment.com\/tr\/?page_id=597"},"modified":"2019-06-20T12:44:16","modified_gmt":"2019-06-20T09:44:16","slug":"iddaa-rakipbul-ligi","status":"publish","type":"page","link":"https:\/\/peakment.com\/tr\/iddaa-rakipbul-ligi\/","title":{"rendered":"iddaa Rakipbul Ligi"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Proje \u00d6zeti<\/h2>\n\n\n\n<p>iddaa&#8217;n\u0131n hal\u0131 saha organizasyonu iddaa Rakipbul Ligi, 15.000 tak\u0131m\u0131yla T\u00fcrkiye&#8217;nin en b\u00fcy\u00fck hal\u0131 saha organizasyonu. Ni\u015f bir kitleye hitap eden markaya farkl\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131 ile organik trafi\u011fini artt\u0131rabilece\u011fini d\u00fc\u015f\u00fcnd\u00fck.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Neler Yapt\u0131k ? <\/h2>\n\n\n\n<p>\u00c7al\u0131\u015fmaya ba\u015flamadan \u00f6nce markan\u0131n hatr\u0131 say\u0131l\u0131r bir organik trafi\u011fi oldu\u011fu d\u00fc\u015f\u00fcn\u00fcl\u00fcyordu. Fakat yap\u0131lan analizlerle birlikte asl\u0131nda organik trafi\u011fin 15.000 tak\u0131m\u0131n kendi adlar\u0131n\u0131 arama motorlar\u0131nda yazarak geldi\u011fini farkettik. Bu hem non-brand organik trafi\u011fin \u00e7ok d\u00fc\u015f\u00fck oldu\u011funu, hem sitemizde ciddi bir UX problemi ile kar\u015f\u0131 kar\u015f\u0131ya kald\u0131\u011f\u0131m\u0131z\u0131n g\u00f6stergesiydi.<\/p>\n\n\n\n<ul><li>\u00d6ncelikle markan\u0131n UX problemlerini d\u00fczenlenmesi i\u00e7in bir analiz \u00e7\u0131kard\u0131k.<\/li><li>Sadece kay\u0131tl\u0131 kullan\u0131c\u0131lar\u0131 ilgilendiren anasayfa mant\u0131\u011f\u0131n\u0131, kay\u0131tl\u0131 veya de\u011fil t\u00fcm kullan\u0131c\u0131lar\u0131n kullanabilece\u011fi bir yap\u0131ya de\u011fi\u015fmesi gerekti\u011fini \u00f6n g\u00f6rd\u00fck ve \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 buna g\u00f6re kurgulad\u0131k.  B\u00f6ylelikle UX problemlerinin \u00e7o\u011funu anasayfada \u00e7\u00f6zebilecektik.<\/li><li>T\u00fcrkiye&#8217;nin t\u00fcm hal\u0131 saha datas\u0131n\u0131n, sekt\u00f6r\u00fcn lideri Rakipbul.com&#8217;dan ula\u015f\u0131labilmesi fikrini d\u00fc\u015f\u00fcnd\u00fck. B\u00f6ylelikle hizmet verilen veya verilmeyen t\u00fcm sahalar\u0131n aramalar\u0131nda \u00e7\u0131k\u0131labilecek ve ay sonunda buradaki trafi\u011fe g\u00f6re pazar analizi yap\u0131labilecekti.<\/li><li>Sekt\u00f6rel ilgi \u00e7ekici i\u00e7eriklerin olu\u015fturulaca\u011f\u0131 bir blog sistemini devreye soktuk. <\/li><li>Firman\u0131n kendi di\u011fer organizasyonlar\u0131yla birlikte birbirine yapt\u0131\u011f\u0131 linklemelerin siteye zarar verdi\u011fini g\u00f6zlemledik. Gereksiz linkleri Google Disawow tool&#8217;uyla engelledik.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n\n\n<p>T\u00fcm bu \u00e7al\u0131\u015fmalar\u0131n neticesinde, sezonsall\u0131k ve non-brand aramalar\u0131n haricinde organik trafikte %35 bir art\u0131\u015f sa\u011flad\u0131k. Ayr\u0131ca t\u00fcm hal\u0131 sahalar\u0131n database&#8217;e eklenmesi fikrimizle sekt\u00f6rel 15.000 yeni anahtar kelime hedefledik. Bunlar\u0131n haricinde UX geli\u015ftirmeleri sayesinde kay\u0131t say\u0131s\u0131nda bir \u00f6nceki d\u00f6neme g\u00f6re %40 art\u0131\u015f sa\u011flad\u0131k.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Proje Ekibi<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">iddaa Rakipbul Ekibi<\/h3>\n\n\n\n<ul><li>Cem Durul &#8211; Founder<\/li><li>Burak Do\u011fan &#8211; IT Uzman\u0131<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Peakment Ekibi<\/h3>\n\n\n\n<ul><li>Mustafa \u00d6zkan &#8211; Dijital Pazarlama Uzman\u0131<\/li><li>Alihan Ko\u00e7 &#8211; Backend Developer<\/li><li>Mutluhan Biter &#8211; SEO Uzman\u0131<\/li><li>An\u0131l Zengin &#8211; SEO Uzman\u0131<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Proje \u00d6zeti iddaa&#8217;n\u0131n hal\u0131 saha organizasyonu iddaa Rakipbul Ligi, 15.000 tak\u0131m\u0131yla T\u00fcrkiye&#8217;nin en b\u00fcy\u00fck hal\u0131 saha organizasyonu. Ni\u015f bir kitleye hitap eden markaya farkl\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131 ile [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-hikaye.php","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/peakment.com\/tr\/wp-json\/wp\/v2\/pages\/597"}],"collection":[{"href":"https:\/\/peakment.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/peakment.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/peakment.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/peakment.com\/tr\/wp-json\/wp\/v2\/comments?post=597"}],"version-history":[{"count":4,"href":"https:\/\/peakment.com\/tr\/wp-json\/wp\/v2\/pages\/597\/revisions"}],"predecessor-version":[{"id":613,"href":"https:\/\/peakment.com\/tr\/wp-json\/wp\/v2\/pages\/597\/revisions\/613"}],"wp:attachment":[{"href":"https:\/\/peakment.com\/tr\/wp-json\/wp\/v2\/media?parent=597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}